07/23/2025

Platinum vs White Gold: Which Is Better for Your Engagement or Wedding Ring?

So, you’re ring shopping. Whether you’re hunting for the engagement ring, choosing wedding bands, or simply treating yourself to something sparkly (we fully support this, by the way), one big question always comes up: Should I go for white gold or platinum?

They may look similar at first glance—both silvery-white and effortlessly elegant—but these two metals are actually very different under the surface. And depending on your lifestyle, budget, and preferences, one might be a much better fit for you.

Let’s break it down in plain English, minus the techy jargon and jeweller-speak. Here’s everything you need to know about white gold vs. platinum—so you can make the best choice for your forever piece.

First Things First: What Is White Gold?

Despite the name, white gold is not naturally white (surprise!). Gold, in its purest form, is actually a rich yellow. So how do we get that cool, silvery tone? Jewellers mix pure gold with white metals like palladium, silver, nickel, or zinc to create a paler alloy. Then it’s finished with a coating of rhodium, which gives it that shiny, white-metal glow.

Sounds like a lot of work? Well, it is—and it’s also why white gold’s colour can fade over time. Every few years, it’ll likely need a little TLC in the form of re-plating to keep that icy shine.

💡 Quick tip: Some white gold alloys contain nickel, so if you’ve got sensitive skin or a metal allergy, this might not be your best bet.

And What About Platinum?

Platinum is a naturally white precious metal, which means no mixing, no coating, no surprises. What you see is what you get—and what you get is a rare, ultra-durable, luxe metal with a gorgeous, naturally white hue that never fades or dulls.

Platinum’s also hypoallergenic, making it a safe choice for anyone with skin sensitivities. Plus, it has a smooth, weighty feel that many people associate with premium quality. (If you’ve ever picked up a platinum ring, you’ll know—it just feels different.)

So… How Do They Compare?

Let’s put white gold and platinum head-to-head on the things that really matter:

Colour

White Gold: Bright white at first, thanks to rhodium plating—but it can develop a slight yellow tint as the plating wears off.
Platinum: Naturally white, always. It develops a soft patina over time, which some people love for its vintage, lived-in look. (And if you don’t, a quick polish sorts it right out.)

Price

White Gold: Typically more affordable to begin with. It’s a brilliant choice if you love the look of platinum but prefer to keep costs down.
Platinum: More expensive—about 40–50% more, thanks to its rarity and density. But it's low-maintenance, which can balance things out long-term.

Durability

White Gold: Strong, but not invincible. It’s harder than platinum, which makes it scratch-resistant—but when it does scratch, it loses a bit of metal.
Platinum: Softer but denser. Scratches don’t remove metal; they just displace it, which means your ring keeps its weight over the years. (A big plus if you plan to pass it down one day.)

Allergies & Skin Sensitivities❤️

White Gold: Could be a no-go for those with nickel allergies.
Platinum: 100% hypoallergenic and super skin-friendly.

There’s no wrong choice here—just the right one for you. Whether you go for the bright, accessible shine of white gold or the timeless prestige of platinum, you’re investing in something meaningful, personal, and beautiful. And remember: a ring isn’t just about what it’s made of. It’s about what it means. So pick the one that feels right, and wear it with love!

Need help deciding which metal suits your lifestyle and budget? We’re here to help! Pop into our showroom or drop us a message—let’s find your perfect match.