Virtual Appointment
Back10/01/2025
Minimalism, modern metals, and celebrity sparkle
By the 1990s, the world was changing faster than ever. The internet arrived in homes, making trends travel at lightning speed. Celebrities became global icons, shaping fashion, beauty, and even engagement ring styles. Fashion itself leaned into clean lines, sleek silhouettes, and an understated minimalism that contrasted sharply with the extravagance of the 80s.
Engagement rings followed suit. Designs became more refined, more modern, and more influenced by what was happening on red carpets and in pop culture magazines. It was the decade of platinum, princess cuts, and the rise of the solitaire.
The 90s firmly turned away from the flamboyance of the previous decade. The solitaire became the ultimate engagement ring choice: a single diamond, cleanly set, allowing the stone to take centre stage.
This timeless design matched the decade’s aesthetic—refined, sleek, and fuss-free. Think of it as the jewellery equivalent of the slip dress or Calvin Klein minimalism: simple yet undeniably chic.
✨ Why it worked: It perfectly echoed the 90s “less is more” philosophy while still making a powerful statement.
The 1990s also marked a huge shift in metal preference. Platinum and white gold dominated, pushing yellow gold firmly to the side. Their cool, silvery tones paired seamlessly with both solitaires and contemporary cuts, offering a futuristic, clean look.
Platinum in particular became the luxury choice of the decade, beloved for both its durability and its understated elegance. Brides wanted modern, enduring designs that felt fresh—and white metals delivered.
⚪ Why it worked: White metals reflected the streamlined, high-tech aesthetic of the 90s, perfectly matching the sleek style of the era.
If there was one engagement ring moment that defined the decade, it was David Beckham’s proposal to Victoria “Posh Spice” Adams with a stunning marquise diamond. Suddenly, this elongated cut was on every bride’s wish list.
The marquise shape was dramatic but still refined, catching the light beautifully and adding a sense of sophistication. It became the perfect mix of celebrity glamour and elegant design.
💍 Why it worked: With celebrity culture at its peak, the marquise diamond gave brides a way to channel star power while staying true to the decade’s polished vibe.
The princess cut surged in popularity during the 1990s. Its sharp, square silhouette and modern geometry were a bold departure from traditional round cuts. Brides loved its clean edges, maximum sparkle, and ability to stand out without feeling fussy.
Set in platinum or white gold, the princess cut embodied the futuristic spirit of the decade—confident, modern, and a little edgy.
💎 Why it worked: The princess cut embraced the 90s love for structure and geometry while offering plenty of brilliance.
Searching for your perfect 90s-inspired engagement ring?
Think sleek solitaires, platinum bands, marquise sparkle, or a striking princess cut. A 90s-style engagement ring is all about balance; modern yet timeless, refined yet impactful.
So, if you’re drawn to minimalism or celebrity glamour, our Hatton Garden showroom and online collection are the perfect places to start. Or, let us help you create your own bespoke design inspired by the decade of chic simplicity.